Resume Mark Mulvihill 1048 East Wilson Avenue Lombard IL 60148 Cell: 847-769-8682 Email: mulvihill_mark@yahoo.com --------------------------------------------------------------------------------- Objective: To help my customers achieve documented, data-driven online marketing success. --------------------------------------------------------------------------------- Work Experience Current Employer: Train Signal, Inc., Rolling Meadows IL (January 2008 - Present) Title: Webmaster and Email Manager Job Summary: Manage TrainSignal.com and petri.co.il websites and email marketing programs to generate maximum possible site traffic, search engine rankings, and ecommerce revenue. Job Details (Listed alphabetically): * Analyze site traffic using ClickTracks and Google Analytics web analytics tools. * Code all site content using W3C best practices for accessibility and improved SEO rankings. * Coordinate ecommerce infrastructure including payment gateways, PCI compliance and SSL certificates. * Edit site graphics using Adobe Photoshop and Illustrator. * Edit WordPress-based blogs HappyRouter.com, TrainSignalTraining.com, and VMwareVideos.com. * Embed video content in sites using JavaScript and Flash. * Generate dynamic site content using ASP, ASP.NET, & PHP server-side scripting languages. * Generate static site content by hand-coding XHTML & CSS or using IDE's (Dreamweaver, etc.). * Integrate StoneEdge shopping cart SQL database with ecommerce systems. * Manage email marketing program and service providers Lyris/Email Labs and Vertical Response. * Post new site content to Digg and other social networking sites. * Update and configure Able Commerce and Monster Commerce ecommerce systems. * Upload PPC ads to websites using OpenX ad serving system. * Update RSS content feeds and publicize using FeedBurner. * Use Google Webmaster Tools and update XML and HTML sitemaps. --------------------------------------------------------------------------------- Previous Employer: SubscriberMail LLC, Lisle IL (March 2007 - October 2007) Title: Client Support Manager Job Summary: Assisted new and existing clients with their email marketing programs. Job Details: * Communicated new clients’ HTML newsletter designs to graphic designers and web developers. * Trained clients to interpret key email marketing metrics such as open and click rates, etc. * Demonstrated advanced system features to clients to improve segment targeting. * Assisted clients and internal developers with setup of SOAP-based SubscriberMail API. * Assisted clients to integrate external data systems, including CRM systems and web analytics tools. * Worked with internal developers to refine the SubscriberMail system. * Analyzed outbound mail traffic by IP address and assigned new clients to specific addresses. * Proactively improved client support processes to improve efficiency and user experience. * Documented all tasks and client contact in SalesForce CRM system. --------------------------------------------------------------------------------- Previous employer: Shure Incorporated, Niles IL (1996 - 2007) Last Title Held: Global Market Analyst (May 2003 - March 2007) Position Summary: Provide information to the leaders of the personal and professional audio business units to help define Shure's corporate strategy. Job Accomplishments: * Documented actionable market opportunity trends using demographic, economic, and syndicated data. * Developed extremely strong data management skills in Microsoft Excel, Access, and Visual Basic. * Regularly used Crystal Reports business intelligence tool and SAP ERP tool in role. * Created first microphone industry market share tracking program. * Established company market and competitive intelligence program. * Issued biweekly market intelligence newsletters & special bulletins in Microsoft Outlook and Word. * Summarized competitor financials, structures, and strategies in Microsoft PowerPoint. * Created competitive and complementary product databases. --------------------------------------------------------------------------------- Previous Title: Market Development Specialist (2000-2003) Job Accomplishments: * Defined and prioritized target segments for pro audio market development programs. * Represented company at multiple field events and handled all related logistics. * Defined company's shurenotes.com e-mail marketing program and drove master schedule. * Directed email marketing supplier to use Microsoft based platform over Open Source (LAMP-based). * Managed creation and hosting of Microsoft SQL Server e-mail marketing database. * Developed data feed process for database. * Assisted marketing communication staff and branding supplier with email content creation. * Created department intranet site using Microsoft ASP (Active Server Pages) and Microsoft Access. --------------------------------------------------------------------------------- Previous Title: Product Development Specialist (1996 - 2000) Job Accomplishments: * Brought to market several lines of pro audio products that still generate millions in annual revenue. * Conducted market research to ensure successful product launches with users and channel partners. * Argued for necessary product features to exceed competition while driving project schedule. * Wrote related business documents defining project opportunity, costs, and net present value. * Created multiple sales forecasting and competitive analysis tools in Microsoft Excel. --------------------------------------------------------------------------------- Previous Employer: Guitar Center, Arlington Heights IL (1994-96) Job Accomplishments: Repeatedly exceeded monthly quota in commission-based sales position. * Grew repeat client base through first class after-sale follow-up. * Merchandised retail store and assisted with store maintenance. * Learned audio technology to increase value to store management. --------------------------------------------------------------------------------- Education Bachelor of Arts in - Music Business, 1992, Valparaiso University, Indiana --------------------------------------------------------------------------------- Additional Personal website at www.markmulvihill.com continually updated to document development skills.-