Résumé also available in Word and text formats.
Mark Mulvihill
Lombard, ILObjective: To help my customers achieve online marketing success.
Work Experience
Current Employer: Sears Holdings / Manage My Life.com, Chicago/Hoffman Estates IL (May 2009 - Present)
Title: Online Marketing Analyst
Job Summary
- Promote the ManageMyLife.com brand using email, search, and social media marketing.
Job Details (Listed alphabetically):
- Manage email marketing program, and approve all newsletters and promotional messages.
- Ensure smooth transition from email supplier CheetahMail/Experian to Responsys.
- Manage search engine marketing vendors iCrossing and iProspect.
- Write and/or edit Google AdWords copy.
- Work with site developers to ensure site content follows SEO best practices.
- Post new content to social media sites including Facebook, Twitter, and YouTube.
- Use Omniture web analytics tool to identify opportunities for improved site perfomance.
Previous Employer: Train Signal, Inc., Rolling Meadows IL (January 2008 - February 2009)
Title: Manager, Ecommerce Website and Email Marketing
Job Summary
- Manage TrainSignal.com and petri.co.il websites and email marketing programs to generate maximum possible site traffic, search engine rankings, and ecommerce revenue.
Job Details (Listed alphabetically):
- Analyzed site traffic using ClickTracks and Google Analytics web analytics tools.
- Coded site content using W3C best practices for accessibility and improved SEO rankings.
- Coordinated ecommerce infrastructure including payment gateways, PCI compliance and SSL certificates.
- Edited site graphics using Adobe Photoshop and Illustrator.
- Edited WordPress-based blogs HappyRouter.com, TrainSignalTraining.com, and VMwareVideos.com.
- Embedded video content in sites using JavaScript and Flash.
- Generated dynamic site content using ASP, ASP.NET and PHP server-side scripting languages.
- Generated static site content by handcoding XHTML and CSS or using IDE's (Dreamweaver, etc).
- Integrated StoneEdge shopping cart SQL database with ecommerce systems.
- Managed email marketing program and service providers Lyris/Email Labs and Vertical Response.
- Posted new site content to Digg and other social networking sites.
- Updated and configured Able Commerce and Monster Commerce ecommerce systems.
- Uploaded PPC ads to websites using OpenX ad serving system.
- Updated RSS content feeds and publicize using FeedBurner.
- Used Google Webmaster Tools and update XML and HTML sitemaps.
Previous employer: SubscriberMail LLC, Lisle IL (March 2007 - October 2007)
Title: Manager, Client Services
Primary Job Responsibility:
- Assist clients with all aspects of their email marketing programs.
Additional Job Responsibilities:
- Communicate new newsletter designs to HTML and graphic designers.
- Train clients to interpret metrics such as open and click rates.
- Demonstrate advanced system features to improve mail targeting.
- Work with internal developers to refine the SubscriberMail system.
- Proactively improve client support processes.
- Analyze IP address traffic and assign new clients to IP addresses.
- Assist clients to integrate external data systems, including CRM systems and web analytics tools.
- Ensure compliance with CAN-SPAM commercial email marketing laws.
Previous employer: Shure Incorporated, Niles IL (1996 - 2007)
Last Title Held: Global Market Analyst (2003 - 2007)
Primary Job Responsibility:
- Provide information to the leaders of the personal and professional audio business units to help define Shure's corporate strategy.
Job Accomplishments:
- Documented trends using demographic, economic, and syndicated data.
- Created first microphone industry market share tracking program.
- Established company market and competitive intelligence program.
- Create and maintain competitive and complementary product databases.
- Summarized competitor financials, structures, and strategies.
- Created competitive and complementary product databases.
Previous Title: Market Development Specialist (2000-2003)
Job Accomplishments:
- Defined company's shurenotes.com e-mail marketing program and drove master schedule.
- Managed creation and hosting of SQL database.
- Developed data feed process for database.
- Defined and prioritized target segments for field and e-mail marketing programs.
- Represented company at multiple field marketing events and handled all logistics.
- Designed and built department intranet site.
Previous Title: Product Development Specialist (1997 - 2000)
Job Accomplishments:
- Defined several products that generate tens of millions of dollars in annual revenue.
- Conducted market and competitive research to ensure successful product launches.
- Ensured products included necessary features while driving project schedule.
- Co-wrote documents defining opportunity, development costs, and net present value.
- Created sales forecasting and competitive product analysis tools in Microsoft Excel
Previous Employer: Guitar Center, Arlington Heights IL (1994-96)
Job Accomplishments:
- Repeatedly exceeded monthly quota in commission-based sales position.
- Increased pay level by growing repeat client base through after-sale followup.
- Merchandised retail store and assisted with store and department maintenance.
- Learned audio equipment and technology to increase value to store management.
